PrivacyPolicy

Overview

This policy describes how helium ("helium", "we", "us") handles information in connection with our competitive intelligence and media planning platform. It applies to our website, product, and any related services.

Information we collect

Account information you provide directly, such as name, work email, and company details submitted through a demo request or sign-up form.

Usage information, such as pages visited and features used, collected automatically to help us improve the product.

Market and creator signal data — spend, casting, and performance information sourced from public platform data and licensed panels — which is not personal information about you or your organization.

How we use information

To operate and improve the product, respond to demo requests and support inquiries, and communicate important account or service updates.

We do not sell personal information, and we do not use your account data to train models sold to other customers.

Data sharing

We share information with service providers who help us operate helium (such as hosting and email delivery) under confidentiality obligations, and as required by law.

Data retention

Account information is retained for as long as your organization has an active relationship with helium, and for a limited period afterward for legal and operational purposes.

Your rights

Depending on your location, you may have the right to access, correct, or request deletion of your personal information. Contact us at privacy@helium.io to make a request.

Security

We use industry-standard technical and organizational measures to protect information, including encryption in transit and access controls on production systems.

Contact

Questions about this policy can be sent to privacy@helium.io.