Builtbypeoplewhohatefindingoutlast.
Every creator marketing team we talked to had the same problem: by the time a competitor's campaign showed up in a slide deck, it had already been running for weeks. helium exists to close that gap — to put the read in front of your team while there's still time to act on it.
We started helium after spending years on the media planning side of creator marketing — watching teams make six-figure casting decisions on data that was already stale by the time it reached a brief. Spend estimates lagged, casting leaks traveled by screenshot, and performance benchmarks arrived a quarter after they mattered.
So we built the thing we wanted: one continuously-updated read on what competitors are actually doing — spend, casting, and performance — collapsed into a plan your team can act on the same day, not the same quarter.
Afewthingswewon'tcompromiseon.
Every read is scored against your category before it reaches your team — no raw feeds to sift through.
If it happened today, it's in the plan today. Stale competitive intel is just history.
We measure ourselves on whether a read changed a media plan, not on dashboard time-on-page.
Benchmarks mean nothing out of context. Everything is read against your specific competitive set.