Onequietsignal,watchingthemarket.
helium reads competitor spend, casting, and performance across every platform in real time — so your media plan is built on what's actually happening, not what's been announced.
Everypost,everydollar,startingtosurface.
Spend, casting, engagement, sentiment — helium opens up fragmented creator and competitor data into a single read your team can act on the same day, not next quarter.
Agalaxyofsignal,finallyvisible.
Spend tracking
Competitor media spend by platform, format, and creator tier.
Casting intelligence
See which creators competitors are testing before launch.
Media planning
Build plans against live benchmarks, not last quarter's report.
Performance reads
Compare campaigns against category norms, updated daily.
Allofit,gatheringintooneread.
Track
We monitor competitor spend, casting, and creator performance continuously.
Read
Signal is scored against your category, surfaced the moment it shifts.
Plan
Your team builds or adjusts the plan straight from the read — no exports, no lag.
The market moves either way. Something should be watching — and answering.
Built for teams competing where creator spend moves fastest.
Builttoclosethegapbetweenmoveandreaction.
We stopped finding out about competitor drops from screenshots in a Slack channel. Now the read is already sitting in the plan before the campaign call starts.
Beforeyouask,here'swhatwegetasked.
Every major creator platform where paid and organic creator activity happens — helium reads spend, casting, and performance signal continuously and normalizes it into one view.